Get to know a little bit more about me

My name is Paulo — I'm a freelance digital designer with over 6 years of experience. I thrive on working on meaningful projects with inspiring, creative people who challenge the status quo.

My journey began on December 4, 1997, in Tacna, Peru. My mother, who was always drawn to art and crafts, instilled in me a curiosity for the creative and the sensitive, encouraging me to explore various disciplines until I found my true passion.

In 2015, I embarked on my studies in Art and Business Design at San Ignacio de Loyola University in Lima, Peru, and graduated in 2021. Throughout my university years, I explored many branches of design, but it was Branding and Web Design that truly captivated me.

I aim to contribute to the well-being and improvement of our world by creating honest brands and products with a clear purpose that address people's needs. I thrive in creative industries, especially those focused on personal growth, LGBTQ+ awareness, and social consciousness.

If you're looking for a dedicated professional to bring your creative vision to life and make a meaningful impact, I'm your person!

Let's create something meaningful together!

Download Resume

my process

How I leverage design as a business tool

01 //

Discovery & Research

The first step in any project is to get a better understanding of the client and goals. The value in doing this work before designing is to establish a greater sense of trust and to show each client that I care about their business and long term success.

02 //

Strategy

The architecture of a system is equally, if not more, important than how it looks and works. I leverage design-thinking in every project to get to the best human centered solution. I design experiences for the user, not for myself.

03 //

Design & Prototyping

While beautiful ui designs can be subjective depending on the viewer, I enjoy the challenge of creating universally beautiful designs that also leverage micro-interactions. With visual design and prototyping, I get a chance to delight the user aesthetics and motion.

04 //

User Testing & Iteration

Creating something and putting it out into the world is very rewarding. However, creating, aggregating feedback, synthesizing it in a way that makes sense and iterating based on user needs is much more fulfilling. Learning to measure progress and iterate is important.