A digital space for Social Sustainability

Needs

Until now Boost had a static web page, with a very old and confusing design. The objective of the project was to design and develop an eye-catching website that captures the attention of visitors, who are mainly sustainability managers from mining companies, and from the agroforestry and construction sectors.

The solution

Boost already had a logo and color palette; however, this palette was too extensive. The first thing I did was define a much smaller and cleaner palette that can communicate the brand identity in the same way. Emphasis was also placed on improving the brand's photographs in order to give much more prominence to the great work they do to preserve the nature of the projects in which they are involved.

Another important point to highlight was the extensive experience that its collaborators have, which is why I saw it convenient to create specialized pages for each member of the team so that the user can know this information in depth. A blog section was also implemented with the aim of improving SEO positioning and giving greater weight to the experience and knowledge of the company's collaborators.

This way I built a solid foundation, giving Boos tthe framework and content management system to keep their content fresh and create new pages on their terms.