A new face for a PR agency

Plus — is a communication and public relations agency with over 8 years in the market. Their extensive experience has managed to position the company as a recognized and efficient agency in the work it performs. However, its visual communication needs to be aligned with the good perception that its audiences have of the brand, which is why they asked me to help them renew their image and get a closer relationship with its target audience.

CONCEPT

Amplify your brand's voice

To develop Plus's brand concept, we delved deeply to uncover its unique personality and purpose. Through a productive brand workshop, we identified Plus as an energetic, elegant, positive, and dynamic brand. It possesses a tone of voice that is positive, friendly, approachable, and professional. Plus’s primary purpose is to help other brands communicate their messages and foster genuine connections with their audiences. In essence, Plus is the loudspeaker needed for brands that want to be heard. The core concept: "Amplify Your Brand's Voice."

Visual identity

We started the visual identity design process with the logo. The first step was to remove the cherry, which we felt gave the brand a childish look and caused confusion. Aligning with our concept, we explored various syntheses of a megaphone, eventually settling on a minimal yet symbolic expression that will serve as a distinctive element in Plus's visual identity. We also updated the font family to a sans serif typeface to convey modernity and professionalism.

For the color palette, we retained the brand's characteristic red and complemented it with five vibrant colors to highlight the playfulness, positivity, and energy inherent in Plus and its collaborators. We selected a sans serif typeface family with various styles to ensure clear and modern communication across all brand touchpoints.

Finally, we crafted a dynamic and striking communication system for the brand, imbuing it with personality and authenticity to effectively convey its message.

Project in collaboration with Alejandro Corjeno